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Kazouza, a fruity sparkling drink that comes in a traditional bottle shape, is a new brand launched by FDC and Cedar’s premium.

Cedar’s premium has a long history in the beverage business. With kazouza they will be offering drinkers a product which is claimed to be unique to the Lebanese market.

Kazouza comes in 8 different flavors; it is an exciting, new and different kind of fizzy drink.

It is a smoother drinking sensation.

FDC has launched a wide campaign for Tena Lady, a product that is used by women over the age of 40 who experience bladder weakness.

The article could be read in different lebanese magazines. In addition, flyers are now available across pharmacies to explain why Tena could solve many of your problems.

FDC with Sensodyne launched an innovative technology to meet the needs of our younger consumer.

Iso-Active Sensodyne helps your younger patients relieve the pain of dentine hypersensitivity.

Sensodyne, worked on a really big thing which is iso-active. It provides all round protection for your teeth, including effective relief from sensitivity.

The gel transforms into micro fine foam when brushing, dispersing quickly and penetrating hard-to-reach areas to thoroughly clean the whole mouth and soothe the nerve.

It provides all round protection for sensitive teeth.

“In line with the strategic direction of bringing Deli up to the level of regional brands (introducing the brand into regional markets), FDC participated, under the Deli brand name, in the #1 regional food fair, Gulfood 2009 (Dubai WTC, February 23 – February 26 2009) . The aim behind this participation was to gain regional exposure and to meet with potential business partners who would represent potential distributors for the brand in their respective markets. During the fair, FDC was approached by circa 70 potential distributors from almost every country in the region (Syria, Jordan, KSA, Kuwait, UAE, Egypt, Tunisia, Morocco, Iraq, Yemen, etc…, and few African countries) who showed interest in handling Deli. Negotiation reached an advanced stage with a couple of them, with the first order being made by one company in Syria, and the Jordanian market to follow soon.”